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A Step-by-Step Approach to Unlock Growth with Referral Marketing - theproductuniversity.com

Referrals Featured

Building Referral Program - A Beginner's Guide to Drive Growth

Referrals have become increasingly vital for driving growth and success in products. A referral program leverages your existing satisfied users to refer their friends, family, and colleagues to your business, typically in exchange for an incentive. Not only can referral programs drive new customer acquisition, but they can also boost

Data Analysis using SQL is a powerful tool for Product Managers - theproductuniversty.com

SQL for PMs - Turning Data into Actionable Product Insights

In today's data-centric world, product managers rely on insights to guide their decisions. SQL is a crucial tool for accessing and analyzing data, allowing them to extract valuable information that informs product strategy and development. Let's explore basic SQL syntax and how SQL skills can benefit

App Store Optimization plays a key role in getting users organically - theproductuniversity.com

Beginner Featured

ASO Essentials for PMs - What, Why, and How

What is ASO App Store Optimization (ASO) is the process of optimizing a mobile app's store listing to rank higher in an app store's search results. It involves strategically using relevant keywords, writing compelling app metadata (titles, descriptions, etc.), creating visually appealing assets like screenshots and

Gamification can be a fun way to increase product engagement - theproductuniversity.com

Beginner Featured

Leveling Up - Why Gamification is Key to Product Engagement

You've felt it before - that sense of engrossing focus and drive to keep playing when a game hooks you. Games tap into deep psychological motivators like achievement, competition, and reward gratification. But what if you could bottle that motivational power for productive ends beyond just entertainment? That&

PRD plays a crucial role in Product Development - theproductuniversity.com

The Art of PRD - The Ultimate Blueprint to Building Products

What is a PRD? A Product Requirements Document (PRD) is a comprehensive document that defines the purpose, features, and requirements of a product or software application that is being developed. It serves as a blueprint for the entire product development process, ensuring that all stakeholders, including the product team, developers,

Mastering Retention

Beginner Featured

Mastering Retention - The Key to Product Success

As a product person, one of our key goals is to build products that provide value and delight to the users. However, acquiring new users is only half the battle. Retaining those users over time is equally crucial for the long-term success of the product. Retention is a measure of

Introduction to Product Management

Beginner Featured

Introduction to Product Management

What is Product Management In simple terms, product management is the craft of managing a product. This process includes overseeing the development and lifecycle of a product from ideation to launch and upkeep. Who is a Product Manager A product manager is responsible for a product's success and